WORLDglobal
Lidl, UEFA launch unique strategic partnership
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Updated 3 hours ago
First seen March 18, 2026 16:36:34Stay on top of this story
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Quick Summary
The companies of the Schwarz Group are expanding their commitment to European football by agreeing to a long-term strategic partnership with the Union of European Football Associations (UEFA) – the first in UEFA’s history. As part of this unique strategic partnership, Lidl will also expand its collaboration with UEFA. Both sides are combining their expertise […]