"Are these the most heard recordings in history?" - How the PEGI age rating recordings were made, and why €200 wasn't enough for them

"I'm interested in your view," he begins, with that recognisably deep voice of his - and so it is that our conversation starts like a maths problem. Try this: consider that a voice recording has been heard at the beginning of many video game trailers for 16 years, and that some of those trailers have been watched millions of times. That's a vague set of variables but, ballpark, how many times do you think that recording has then been heard? Billions of times? "I was thinking of contacting the Guinness Book of Records and saying, 'Are these the most heard recordings in history?'" my interviewee says. Read more