BUSINESSglobal
Butler/Till’s first agentic media buying tests cut media and supply chain costs
Single source
Updated 3 hours ago
First seen March 17, 2026 05:10:46Stay on top of this story
Follow the names and topics behind it.
Add this story's key topics to your watchlist so LyscoNews can highlight related developments and future matches.
Create a free account to sync your watchlist, saved stories, and alerts across devices.
Quick Summary
Initial campaign tests by the indie agency and Pubmatic show cost reductions and time saved. Success, inevitably, brings more questions.