WORLDglobal
Hong Kong Tourism Board to woo overnight big spenders, diversify visitor mix
Single source
Updated 3 hours ago
First seen March 18, 2026 22:53:54Stay on top of this story
Follow the names and topics behind it.
Add this story's key topics to your watchlist so LyscoNews can highlight related developments and future matches.
Create a free account to sync your watchlist, saved stories, and alerts across devices.
Quick Summary
The Hong Kong Tourism Board will allocate three-quarters of its resources to overseas markets this year in a shift aimed at diversifying visitor demographics and attracting more overnight high spenders. The board also revealed on Wednesday that it would launch a new global campaign by the end of April to promote Hong Kong as a unique world city through social media, advertisements on regional broadcasters and billboards in selected countries. “It is not an easy task to convince those visitors...