Cultural heritage mobilizes as BTS return draws global attention

Major cultural institutions are preparing for a surge of visitors ahead of the highly anticipated comeback concert of BTS, rolling out new lines of merchandise and adjusting exhibit layouts for the estimated 260,000 people expected to gather in central Seoul. The March 21 performance to take place in front of Gwanghwamun will mark the group’s first full concert together in nearly four years, following the respective completion of mandatory military service by all seven members. In the lead-up, t