BUSINESSglobal
The real winners of March Madness? Brands that move fast on NIL deals
Single source
Updated 2 hours ago
First seen March 19, 2026 16:17:32Stay on top of this story
Follow the names and topics behind it.
Add this story's key topics to your watchlist so LyscoNews can highlight related developments and future matches.
Create a free account to sync your watchlist, saved stories, and alerts across devices.
Quick Summary
Companies across sectors, from footwear to personal care, are racing to sign college basketball players.