ENTERTAINMENTglobal
Take-Two boss says he's not interested in putting ads into premium games: 'It would seem unfair'
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Updated 3 hours ago
First seen March 19, 2026 10:04:57Stay on top of this story
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Quick Summary
Industry analyst Matthew Bell predicted a rise in in-game advertising last month as publishers pursue new revenue streams, but Strauss Zelnick doesn't see it happening.