BUSINESSglobal
Why Western playbooks fail in China — and what it takes for brands to compete
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Updated 2 hours ago
First seen March 20, 2026 03:05:25Stay on top of this story
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Quick Summary
China’s $7 trillion consumer market was once a reliable growth engine for Western brands, but as competition intensifies and trends move at digital speed, success if no longer a given. Still, they haven’t given up. Global companies are now turning to private equity partners to navigate a market that is less forgiving than before, but will that be enough to stay competitive?