View from The Hill: Albanese could learn from Malinauskas’ masterclass in messaging

With social cohesion badly fraying and One Nation’s surge reinforcing the threat it is under, politicians desperately need to find the rhetoric to help glue our multiculturalism back together. Obviously it will take much more than words but, as is often said, words matter. So does linking change with continuity, relating today’s Australia to the country of yesterday.
Also important is making the national symbols and values the instruments of unity, claiming them back from the culture warriors.
In his Saturday night victory speech, South Australian Premier Peter Malinauskas gave a masterclass in how to tackle the task. On Sunday, Prime Minister Anthony Albanese’s comments on the subject were direct and blunt. In a targeted response to One Nation, Malinauskas personalised diversity with a contemporary anecdote. He rooted the imperative for tolerance in the distant past by invoking an Australian literary icon. He brought a degree of subtlety that spoke to his ability as a communicator. “I lined up today as I’ve done at each election, at the Woodville Gardens polling booth in my electorate. It’s home to one of the more diverse communities in our state,” the premier told the excited crowd at the Labor function. “And I got chatting to the gentleman in front of me, who I had met before, and he was Vietnamese, a man small in stature, but tough as nails. He was a boat person. "He came out here from Vietnam, fleeing communism, looking for the same thing that my grandparents did, an opportunity. An opportunity to live in a peaceful country where he knew he could work hard, provide for his family, put a roof over his head, and then in turn, give back. "And as he was queuing up to vote today, he said to me, rather quietly, ‘I like elections’. "It sort of struck me as being a clear signal of what patriotism can look like. "I couldn’t help but go back to a poem that was written by one of Australia’s greatest authors, if not greatest writer, in Henry Lawson.” Malinauskas then read at length from Lawson’s The Duty of Australians. ‘Tis the duty of Australians, in the bush and in the town, To forever praise their country, but to run no other down. When a man or nation visits, in the heyday of its pride, ‘Tis the duty of Australians to be kind but dignified… ‘Tis our duty to the stranger – landed may be but an hour — To give all the information and assistance in our power. To give audience to the new chum and to let the old chums wait, Lest his memory be embittered by his first days in the State. ‘Tis our duty, when he’s foreign, and his English very young, To find out and take him somewhere where he’ll hear his native tongue. To give him our last spare moment, and our pleasure to defer— He’ll be father of Australians, as our foreign fathers were!“ "Lawson was onto something,” Malinauskas said. “That has remained true to this day in our island continent that we call home. And it’s why Australians should be patriotic and can be proud of what our nation stands for. "Because it is distinct. Australians’ version of patriotism is a little different to our northern hemisphere friends. We are famous for being just a little bit more laid back. "That is to say, less brash and boastful, and more dogged and determined. We can and we should wave our flag with pride, knowing that Aussie patriotism sometimes means sitting with a stranger and having a cuppa or a frothy and arguing about the footy. Not our faith,” he said. “It’s been a hot summer in Australia. So maybe we should all look forward to the temperature coming down just a little bit. "So that when we sing the national anthem with pride, we don’t forget there is a second verse which reminds us. It reminds us that when we all combine, we can achieve anything. "When we work together, diversity has always been our greatest strength.” Malinauskas’s homily was a targeted response to the divisiveness and prejudice that One Nation – which had polled strongly in that day’s election – has fed on and fanned. Using the touchstones of the past, poetry and patriotism, Malinauskas linked modernity and nostalgia. Of course critics might point to the romanticisation and blanking out of the negatives – Australia in Lawson’s time had racial exclusion as its official policy.
Contrast Albanese’s more confrontational messaging at the weekend when he highlighted the difference between the old and new Australia.
Speaking at a Vietnamese function he also drew on history, referring to the ending of the White Australia policy by the Whitlam Government just before the arrival of Vietnamese refugees. “We need to be vigilant,” he said, in lines directed as much to the Labor base and progressives as to the people in the room. “There are some, including some in political life, who want to turn back the clock to an Australia that is no longer who we are. "And we need to call out those people. "And we need to continue to cherish our diversity as a strength for our nation, which it is.” Albanese is often inclined to berate people critical of modern Australia, by saying, in effect, get used to the new reality. Malinauskas sought to find common threads between the old and new orders. Albanese risks alienating voters who hanker after former times. The words of Malinauskas are aimed at giving them food for thought.

Michelle Grattan does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.