WORLDglobal
Nol Universe targets tour, activity business as new growth pillar
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Updated 3 hours ago
First seen March 18, 2026 16:35:28Stay on top of this story
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Quick Summary
The way Koreans plan overseas trips has shifted, with less weight on where they go and more on what they will actually experience when they get there. Nol Universe, South Korea's leading travel booking platform, is making a direct play for that change, betting on its tour and activity business as the category for its next phase of growth. At a press briefing Wednesday, the company laid out its ambitions for its tour and activity business, referring to everything a traveler does once the flight l