WORLDglobal
Seoul becomes citywide stage for BTS comeback
Single source
Updated 5 hours ago
First seen March 15, 2026 16:44:05Stay on top of this story
Follow the names and topics behind it.
Add this story's key topics to your watchlist so LyscoNews can highlight related developments and future matches.
Create a free account to sync your watchlist, saved stories, and alerts across devices.
Quick Summary
As K-pop supergroup BTS prepares for its long-awaited comeback, Seoul is transforming into a sprawling stage for the group’s return. Across the capital, businesses are rolling out themed experiences tied to “BTS The City Arirang Seoul,” a citywide initiative developed with entertainment company Hybe that invites fans to experience the comeback beyond the concert venue. Public institutions and city landmarks are also joining the celebration, turning large parts of Seoul into a temporary cultural