WORLDglobal
Samsung tops global soundbar market for 12th straight year
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Updated 5 hours ago
First seen March 15, 2026 16:44:04Stay on top of this story
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Quick Summary
Samsung Electronics said Sunday it has retained its position as the world’s top soundbar brand for the 12th consecutive year. According to market research firm Futuresource Consulting, Samsung accounted for 21.5 percent of global soundbar revenue and 19.7 percent of shipments in 2025. The company has held the No. 1 position in the global soundbar market since 2014. Samsung’s soundbars are designed to work seamlessly with its TVs through the company’s Q-Symphony feature, which synchronizes TV spe