UK Plans To Require Labels On AI-Generated Content

An anonymous reader quotes a report from Reuters: Britain plans to consider requiring labels on AI-generated content to protect consumers from disinformation and deepfakes, the government said on Wednesday, as it outlined other areas of focus to tackle the evolving global challenge. Technology minister Liz Kendall stressed the need to strike the right balance between protecting the creative industries and allowing the AI sector to innovate, saying in a statement that the government would take time to "get this right."

The next phase of the government's work on copyright and AI would also look at the harms posed by digital replicas without consent, ways for creators to control their work online and support for independent creative organizations, she said. [...] Louise Popple, a copyright expert at law firm Taylor Wessing, noted that the government had not ruled out a broad exception that would allow AI developers to train on copyright works. "That's a subtle difference of approach and could be interpreted to mean that everything is still up for grabs" she said. "It feels very much like the hard issues are being kicked down the road by the government."

In 2024, Britain proposed easing copyright rules to let developers train models on lawfully accessed material, with creators able to reserve their rights. On Wednesday, Kendall said that having engaged with creatives, AI firms, industry bodies, unions and academics, the government had concluded it "no longer has a preferred option." "We will help creatives control how their work is used. This sits at the heart of our ambition for creatives – including independent and smaller creative organizations -- to be paid fairly," she said.

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