This beautiful Icelandic e-bike is taking on the premium eMTB world

Iceland isn’t exactly known for doing things the easy way. Between volcanic terrain, unpredictable weather, and long stretches of rugged wilderness, it’s the kind of place that tends to shape products around necessity rather than excess. And that philosophy is exactly what shows in Lauf Cycles’ newest launch: the company’s first-ever electric mountain bike, the eElja. more…